The emergence of a large number of pet food and the formation of the pet supplies market originally belonged to the economy of developed countries such as Europe and the United States, China is in the developing countries, for their lives in awe. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets also appeared in some developed areas of China. A large number of wealthy people have become the main body of pet consumption, these people either treat their pets as their family and friends, some people use them to mark their lives, there is also a class of people to pursue fashion. The growth of pets has led to the development of pet supplies, and the area covered is becoming more and more extensive.

　　Consumption characteristics of the Chinese pet market

　　Since the pet industry swept through China, the pet economy has been in a constant state of development, and so far has gone through decades of trials and tribulations, although a complete series has not yet been formed in this industry. The reason for the long gestation period of the Chinese pet market has a lot to do with the pet consumption culture of the Chinese people. Although modern people's thinking has changed, the view of pet ownership is also taking shape step by step, but the consumption of pets and the Chinese tradition of saving contradictory, followed by the contradiction between the hard work of people and leisure life. Western countries focus on spiritual and cultural entertainment, so its many forms of entertainment, a broader impact. But in China is different, many rich people do not consider leisure and entertainment as an important part of life, and their leisure and entertainment is also relatively simple. So China's pet supplies market, need to do first pet consumption culture and shaping a good image of the pursuit of leisure quality of life. Pet supplies as a cultural industry and leisure and entertainment industry to do, to stimulate consumer awareness and market recognition.

　　The current situation of domestic pet supplies development

　　Pet supplies as the head of the pet industry, successful in attracting a large number of entrepreneurs. China's existing more than 4,000 pet enterprises, fixed assets of 10 million to 50 million yuan in large and medium-sized enterprises of only about 10%, fixed assets of less than 10 million yuan of small enterprises accounted for 90%, the vast majority of these enterprises are private enterprises. Because of the late start of China's pet industry, the development of the domestic market is still immature, the product is basically export-oriented, exported in the form of drawings to sample processing, mainly to the more affluent life of the European and American markets, exports of major pet supplies to labor-intensive products. In recent years, with the rise of the domestic pet market, people's income and consumption gradually increased, the concept of pet ownership gradually changed, the domestic market has begun to attract the attention of domestic and foreign pet supply manufacturers.

　　Pet supplies marketing strategy

　　The development of pet supplies and pet consumption market is inseparable, after all, supplies are only a branch of the pet industry, so pay close attention to the overall situation of pet market consumption and development prospects. First, to change people's traditional thinking concept, deepen the pet consumption culture and high pursuit of leisure life quality. Second is to close the relationship with the pet consumer market, a comprehensive understanding of pet stores, pet hospitals, pet grooming stores, because many of the current pet supply industry is dependent on the existence of these stores, if it is the initial stage of pet supply investment, taking into account the lack of understanding of the market and some risks, you can cooperate with these stores, and then in the independent out. Third, focus on the marketing strategy of the brand, the brand is the soul of the business existence, has a great influence in the hearts of consumers.

　　Pet industry is late in development, to be perfected and the potential opportunities to dig huge, pet supplies as the head of the pet industry, in the future has an immeasurable potential for development, with the development of living standards, the improvement of material life, in the next five years, people with the rising demand for pets, which has done a good job of paving the way for a huge pet economy.